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Know Exactly Which of Your Leads are Engaging Most With Your Brand

Predict and ensure succees when you actively score your leads based on their behaviors

In the world of scoring, identifying who brings you the greatest value, there are two sets of data – demographic and activity-driven. Also known as intrinsic and extrinsic, this describes who your leads and customers are and what they are doing. Together, they are known sometimes as “Big Data”.


At Touchpoint, we simplify a lot of things for you, and this is another place where harnessing our tools will save you time and money while helping you bring in the clients and revenue you deserve. With a simple interface to customize your contacts’ key data fields and actions, you can easily see who is ready for your next sale. You no longer have to guess who is the best candidate for a personal email or phone call – it’s all there for you to see in Touchpoint!

lead scoring
One of our easy-to-use and easy-to-read charts that shows contacts taking action

Use CRM and marketing automation to actively score leads and gauge their interest

Because Touchpoint’s Intelligent CRM (and therefore our marketing automation tools) are integrated, you can measure the impact of contact data (for example, a contact’s title, company, or any custom user-defined field) combined with activity data (for example, website visits, email reads or clicks, support tickets, web forms, event attendance, or social media interaction). All of this information is no longer something to be feared – we collate it all for you in a meaningful way that affects your top and bottom line!